Its a common fact in business that to improve your conversion rates you need to personalise your customer communications, but if it were that easy, why doesn't everyone do it?
A recent Royal Mail survey has found that costs of producing a multi-platform highly personalised campaign have reduced by 25% over the last 5 years making it much more affordable.
The survey can be downloaded free from the Royal Mail website here. There are lots of interesting facts about direct marketing in here.
The same survey also looked at the power of using personalisation in an integrated email & print campaign and how much response rates increased without either being seen as spam or junk. The results are really eye-opening!
This article in the latest issue of Exchange Magazine from the Chartered Institute of Marketing also discusses personalisation in more detail. http://bit.ly/1S5Auql
There is now much more expertise out there to help you to build and manage your integrated marketing campaigns. Helping you achieve real results in the way of more leads and new business, and it really isn't as difficult to implement as you may imagine.
However there is a lot you can do you in preparation before you engage with a marketing professional, which I will cover in my next blog post.
If you have any questions or simply want advice on your next project feel free to email me at firstname.lastname@example.org or call me on 0333 012 4867